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How to create a Facebook business page to get customers online

In the New Normal, every business in Uganda should be on social media.

Facebook is the most popular website in Uganda and it is the fourth in the whole world according to ahrefs.

It is a very important platform for business owners who want to attract and acquire new customers.

If used properly with creatively crafted content that appeals to a certain target audience, Facebook will become your most effective marketer.

This tutorial is part of our long blog on the 5 PLATFORMS TO HELP YOU MARKET YOUR BUSINESS ONLINE FOR FREE IN UGANDA DURING THE COVID19 PANDEMIC.

Why you should have a Facebook business page?

  • Facebook offers multiple tools for the promotion and growth of your business.
  • Facebook offers Facebook groups that make customers feel a sense of belonging and ownership of a particular brand or business.
  • Your business presence on Facebook helps to legitimize your business operations in the customers’ eyes. A business without a Facebook profile may be perceived as non-techy, untrustworthy, and less organized.
  • Like other social media, Facebook can be a reliable source of traffic to your website when properly used to carryout off-page Search Engine Optimization.

How to create a Facebook page for business

Make sure you have a personal Facebook account, it is what you will use to open up a Facebook business page. And you don’t have to worry—your personal information will not be publicly visible on your business page.

Step 1: Login to Facebook

So, Log in now, then dive into the Page creation steps.

facebook login

After logging into your Facebook personal account, Go to the Facebook pages tab:

facebook pages tab

Again click Create Page

create a facebook business page screenshot

Fill in your favorite page name, and business category then click Create page

create a facebook business page screenshot2

 Step 2. Add Pictures

Next, you’ll upload a profile (170 x 170 pixels) and cover images (820 x 312 pixels) for your Facebook page.

Always create a good visual first impression and photos that align with your brand and are easily identifiable with your business.

YES! Now you have a Facebook business page, and my demo page now looks like this:]

screenshot of a facebook page newly created

Step 3: Create your username

Click Create Page @Username in the left menu to set up your vanity URL. It should be easy to remember.

create a facebook username for your business page

That’s it! Your page is live and visible to the world.

Facebook keeps on updating the interface you’re looking for. This is just the beginning, But fortunately, everything is in plain English. If you can’t contemplate what next, I advise that you seek professional advice from companies like Hyperango Digitals to avoid pitfalls.

Tips for a successful Facebook page:

  1. Tell your story in the About section of Facebook
  2. Create your first post and plan to post regularly
  3. Publish your page and invite an audience. Start by inviting your existing Facebook friends to like your page.
  4. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and email signature.
  5. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.
  6. Lastly, visit the Facebook business page by clicking the Go to Business Suite button to access the Facebook business that makes it super easy to manage your business page and ads on Facebook.
advanced customization of your facebook page

P.S: You need to invest some extra effort to learn how to manage and market your business on Facebook but if you need help and Free consultation, don’t hesitate to contact Hyperango Digitals.

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